Linktree vs. Hootsuite What's the Difference

Created on 5 February, 2023 | Link in Bio Tools - Reviews and Comparisons | 735 views | 8 minutes read

Are you confused about the difference between Linktree and Hootsuite? Do you want to find the right social media management tool for you? Look no further! Our comprehensive guide will help you decide if Linktree or Hootsuite is the right choice. Discover which tool is best for engaging your audience, and take control of your online presence today.

Introduction to Linktree and Hootsuite

Linktree and Hootsuite are both popular platforms used to help manage and promote your social media presence. While Linktree is specifically designed to build a content hub for sharing various links, Hootsuite is an all-in-one platform for managing multiple social media accounts at once.

Linktree is a free app that acts as a landing page for potential viewers to find whatever online destination you're trying to promote (your website or blog, YouTube or podcast channel, etc). Linktree allows people who visit your profile to find out more about you by simply clicking one link. It's an ideal tool for linking social profiles, products, services and connecting other digital destinations together in an efficient way.

Hootsuite offers businesses the ability to easily manage their social media accounts in one place. This can be incredibly useful for those companies with multiple accounts on various platforms like Facebook, Twitter, Instagram, LinkedIn and YouTube. With it's intuitive dashboard, users can schedule content sharing across different networks in advance saving them time while optimizing reachability of their content with analytic insights. The features also include automated messaging so that users can streamline conversation around certain topics as well as send bulk messages directly from their dashboard while tracking progress of their campaigns with real-time data analysis.

Features of Linktree

Linktree is an online platform that helps businesses, influencers, and entrepreneurs build better relationships with their customers by providing a simplified web page with a variety of clickable links. Linktree provides customers with a more cohesive online presence and makes it easier to direct customers to their desired resources. It eliminates the need for users to provide exhaustive search terms or to list out several different website links on social media platforms, making it easier for customers to find what they need.

Linktree features a visual way to help you configure the “above-the-fold” content quickly and easily; allowing users to customize their own unique ‘Linktree’ page according to their preferences. The customizable page includes drag-and-drop features, allowing for complete control over how your links appear on the page. Additionally, you can create custom backgrounds, choose from ready-made themes from most device types as well as integrate audio and video files from other web sources such as YouTube and Vimeo.

Linktree also allows users to connect multiple social media accounts so that they can automatically post updates across all of them without errors in content or design. Finally, its analytics tool provides detailed reports on each link so that you can track which ones are performing best within your campaigns.

Features of Hootsuite

Hootsuite is a comprehensive social media management system that allows you to post to multiple social media accounts, including Facebook, Twitter, Instagram and LinkedIn. This makes it easy to schedule posts in advance, monitor and manage the performance of your content on these channels, measure how effective each message has been for engaging your followers and identify key insights about your audience.

Hootsuite offers a suite of tools that allow users to plan their approach across each platform and create campaigns with marketing automations. It also allows you to track conversions and measure ROI from all of your campaigns in one place, allowing you to optimize those for maximum success. Additional advantages include the ability to collaborate with team members securely through its special “team access” feature and an array of analytics tools that give you deep insights into customer behavior.

Pros and Cons of Linktree

Linktree is a free platform for both businesses and individuals to create a custom web page with an array of links that redirects users to multiple destinations, such as social media channels, websites and other important pages.

Pros of Linktree:

  • It is easy to use and set up;

  • It is helpful to organize multiple links in one direct page;

  • The basic version is free;

  • It has an analytics tracking feature, allowing you to track your user engagement (the Pro version);

  • You can customize the design options.

Cons of Linktree:

  • It requires integration with online accounts such as Instagram and Facebook;

  • The free version has limited capabilities compared to the Pro version;

  • There are only six templates available in the free version;

  • It is not optimized for SEO.

Pros and Cons of Hootsuite

Hootsuite is a social media management platform that enables businesses of all sizes to efficiently manage multiple social networks and profiles. This comprehensive software can make it easier to stay organized and track engagement, stats, and brand-related news across networks. It also offers cost effective solutions for large teams, saving them time and ensuring their accounts are well maintained.


  • Allows for planning and scheduling posts days or weeks in advance

  • Easy to add custom URLs; helps you track short links analytics quickly

  • Offers comprehensive analytics reports with visuals

  • Makes it easy to engage with customers

  • Monitors mentions of your brand on different channels

  • Integrating several accounts together in one interface is simple


  • The basic subscription rate doesn’t include collaboration features which requires an upgrade

  • Inability to utilize account insights on LinkedIn without advanced plans

  • No support for scheduling Snapchat posts

Comparison of Linktree and Hootsuite

Linktree and Hootsuite are two popular social media management tools. The two platforms have very similar marketing messages but offer different products with different pricing models. Both provide users with a suite of tools that streamline and automate the process of managing multiple social media accounts from one centralized dashboard.

Linktree offers users a free tool to create a single web page with links to their various social media accounts, making it easier for visitors to find and follow them on those platforms. Linktree is particularly useful for individuals such as influencers who are looking for an easy way to make their presence more visible across the web without spending any money.

Hootsuite on the other hand, offers an all-in-one solution for professionals who need to manage multiple brands, teams, or organizations by monitoring conversations, metrics and analytics from various sources in one platform. It also allows businesses to easily schedule posts across top networks including Twitter, Facebook, YouTube and Instagram. Hootsuite is mostly focused on helping businesses or teams collaborate efficiently by reducing manual steps while increasing productivity. Price plans start at $19 per month with no free version available although they do offer free trial periods of up to 30 days depending on the plan selected.

Cost Comparison of Linktree and Hootsuite

When comparing the cost of using Linktree with Hootsuite, it is important to consider both the short-term and the long-term costs. Linktree is a free basic product, which may be more suitable for those just starting out and who do not require more advanced features. By contrast, Hootsuite offers both a basic and a more advanced plan with more features. Are you looking for a fully featured solution? Or would you be happy with a simpler solution?

Both solutions offer limited free trials, allowing users to test out the product before committing to purchase. With Hootsuite, their free trial lasts 30 days while Linktree offers an unlimited-use free trial - this is helpful if you want to explore the platform thoroughly before making an informed decision on opting for their premium version.

Linktree provides three paid plans - Pro ($6/month), Premium ($12/month) and Agency ($24/month). Whereas Hootsuite provides four paid tiers - Professional ($29/month),Team ($129/month), Business ( $599/ month) and Enterprise (custom pricing) - depending on your budget and requirements, you may find that one service fits better than the other.

When it comes to cost comparison of Linktree Vs Hootsuite, however important considerations are opportunities for growth and scalability. Both services provide various levels of access in their packages but many companies find that switching from one platform to another can be extremely costly so it is essential that organizations weigh up their options carefully before making a commitment of any kind in order to get maximum value for money over time.


This is a difficult question to answer because the two services provide different features. The best way to determine which one is right for you depends on the goals and objectives of your business. Linktree can provide a great solution for those looking to promote their content, increase traffic and improve SEO, while Hootsuite allows users to manage their profile across multiple platforms and monitor social media trends.

Your decision will ultimately depend on your budget, how important each feature is for your particular needs, and whether you need additional functionality such as analytics or automation tools. Both services offer free plans but with very different feature sets which makes it important to shop around beforehand so that you’re not caught out later down the line with unexpected costs.

Frequently Asked Questions

Q: What is Linktree?

A: Linktree is an online platform that enables users to create a single page that links out to multiple destinations like social media accounts, websites, and other online content.

Q: What is Hootsuite?

A: Hootsuite is a social media management platform that allows users to schedule and organize posts, measure performance, and collaborate with team members.

Q: How do Linktree and Hootsuite differ?

A: Linktree focuses on creating a single page with links to multiple online destinations, while Hootsuite is a social media management platform that allows users to schedule and organize posts, measure performance, and collaborate with team members.

Updated on 5 February, 2023