Linktree Vs. Shopify Pros and Cons

Created on 5 February, 2023 | Link in Bio Tools - Reviews and Comparisons | 949 views | 9 minutes read

Feeling overwhelmed by the thought of creating a website for your business? You can easily set up an online store with Linktree or Shopify – but which one is best for you? Read on to learn about the pros and cons of both Linktree and Shopify, to find out which option will give you the best boost for your business.


In today's modern age, many businesses are looking for the best solution to develop their online store and take advantage of the power of e-commerce. There are quite a few options available such as Linktree and Shopify, but each one offers unique features and benefits. It’s important to understand the advantages and disadvantages of each platform before making a decision – here we’ll look at the pros and cons of Linktree vs Shopify.

Linktree is an app that allows you to quickly create a single page website. It provides an easy way for businesses to showcase their products and services, with the ability to link customers directly to websites, social media pages, or any other online destination. With Linktree, businesses can embed interactive information about their brands such as pricing plans or product images directly into the site – making it extremely easy for customers to complete their purchase.

Shopify is a content management system that is designed specifically for setting up an online store. It offers all the features needed to easily set up a shop on any website such as product catalogs, payment processing, inventory tracking and customer management tools. Unlike Linktree which provides only basic functionality for selling products or services, Shopify is more comprehensive platform offering plenty of in-depth customization options so you can set up your store exactly how you want it.

Overview of Linktree

Linktree is a free service that provides users with the ability to share an array of different social media profiles, websites and other links through a single URL. With Linktree, you can update your profile link to keep it consistent across all social media networks, customize the look and feel of your profile page, and track analytics on how many clicks each link gets. This can be particularly useful if you’re a content creator who wants to create easy access for fans and customers to find more information about your business online.

Linktree is extremely easy to set up and manage thanks to its user-friendly dashboard. You don’t need any coding skills or additional software in order to use Linktree—once you create an account, all you have to do is drag-and-drop links into the platform from any website or social media channel. You also have the ability to add custom graphics and color codes for each link so your page looks professional and well put together. Additionally, Linktree allows users to add calls-to-action that will encourage viewers to check out specific links or take specific actions such as following accounts or joining email lists.

Overview of Shopify

Shopify is a comprehensive eCommerce platform that enables users to set up their own online store and start selling products through their website. With Shopify, all of the features necessary to run a successful eCommerce business are already built-in, so there’s no need to write code or customize your webpages. Shopify provides tools for managing inventory, payment processing, customer service, shipping and more.

It also offers templates for building beautiful store fronts and a library of useful apps that can help increase sales or improve efficiency.

Shopify offers businesses the advantages of scalability and flexibility, allowing businesses of any size to begin selling online quickly and easily. Shopify also makes it easy for customers to find what they’re looking for with powerful product filtering options and search engine optimization tools. Additionally, Shopify provides extensive support to ensure that businesses have everything they need to manage their online stores successfully.

Pros of Linktree

Linktree is a simple, yet effective tool to help individuals and businesses promote their business profile, connect with customers and generate more sales. Linktree can be used for free or upgraded to Pro for advanced features. The company offers excellent customer service and a wide range of customization options. Here are some of the main benefits of using Linktree:

  • Easy Set Up: One of the biggest marks in favor of Linktree is the ease with which it can be set up. You don’t need to have any technical expertise or coding knowledge; you just enter your URL and complete the setup in a few minutes.

  • Affordability: Linktree doesn’t charge any fees up front. Even if you choose to upgrade to Pro, you won’t have to pay anything until you generate actual income from using Linktree—meaning there’s essentially no cost associated with using this service apart from the Pro plan fees after income generation kicks in.

  • Seamless Integration: Another key benefit of using Linktree is its seamless integration with other platforms like Shopify, Instagram, Twitter, Pinterest and YouTube, as well as third-party applications like Bitly URL links, Google Analytics and MailChimp campaigns. This makes it easy for users to create custom links that lead customers right where they want them to go on each platform without having to set up multiple accounts or links for each platform separately.

  • Customization Options: Finally, users have full control over how their profiles look on Linktree thanks to customization options such as custom colors and background images that can help enhance your brand identity even further on social media platforms where it matters most.

Cons of Linktree

The use of Linktree comes with several potential drawbacks for businesses. The most significant among them are as follows:

  • Linktree does not integrate with Shopify. This means that businesses who need to link directly from their eCommerce shop to Linktree will have to set up the connection manually.

  • Linktree's user interface can be a bit tricky to use at first, making it difficult to update information or add links on a regular basis. This can lead to inconsistencies as time passes and updates aren't made as often.

  • Updates and changes made through Linktree only affect the links included there and won't appear on other online profiles or websites until manually updated. This could mean more work for those needing frequent updates in multiple places.

  • Because the service is free, users will not have access to additional features like analytics or customization tools typically found in paid services such as Shopify. This means users may miss out on valuable data they could use to inform decisions about how customers interact with their business or website.

Pros of Shopify

Shopify is the leading ecommerce platform in the world, with an easy-to-use design and features that allow users to quickly build and host a completely functional online store. Shopify is especially popular among small businesses, entrepreneurs, and hobbyists. Here are some of the most significant advantages of using Shopify:

  1. Flexibility – Shopify offers hundreds of themes to choose from and its flexibility allows for customizing almost any aspect of your online store. Additionally, users can easily add content such as videos, pictures, and text to their site directly from the admin dashboard.

  2. Affordability – Starting up an online store can be expensive but Shopify offers great pricing plans that won’t break your budget. The basic plan starts at just $29 per month and this already includes unlimited bandwidth as well as other great features. In addition, you can get discounts when you use certain payment methods or if you purchase longer plans (6 months or more).

  3. Ready-made ecommerce solutions – For those who want to build an ecommerce store without writing any code, they can use shopify's ready-made solutions like drop shipping integrations and payment gateways so they don't need to set these things up manually. This makes launching and operating a business much easier than other platforms like WordPress or Magento which do not provide such services out of the box.

  4. Secure – All payments processed by Shopify are encrypted using industry standard SSL/TLS protocols (Secure Sockets Layer/Transport Layer Security) which ensures that all customer data remains secure while in transit over the web.

Cons of Shopify

While Shopify is an incredibly popular and powerful platform, it does have some drawbacks that must be considered before making your decision.

The primary downside to using Shopify is the cost associated with the platform. Starting at $29/month for the basic plan, there are additional fees that come with using Shopify including transaction fees, payment gateway fees, shipping fees (depending on your carrier), store credits and more. If you don’t currently have a website hosting platform or an online store set up, these costs may be too difficult to manage.

Another major drawback of Shopify is the complexity of setting up your store. Although they provide good customer service and a variety of helpful tutorials, you can still run into snags in configuring your store which can lead to a lot of time wasted in troubleshooting issues. If you are not familiar with web hosting platforms it may be worth outsourcing this project to ensure a smooth set-up process.


Ultimately, it comes down to a price-value ratio, where you assess whether the cost of the service is worth what you are getting.

Linktree is more suitable for businesses with small budgets who want to increase their traffic, create a brand identity and add a touch of personality to their accounts and profiles. Shopify, on the other hand, is ideal for companies looking to monetize or market multiple products or services from one place at once.

Both solutions offer efficient benefits and drawbacks so it’s best to take the time to consider all your options before making a final decision.

Frequently Asked Questions

Q1:What is Linktree?

A1: Linktree is a free platform that helps you create a single link that you can share with followers on social media and direct them to multiple places.

Q2:What is Shopify?

A2: Shopify is an ecommerce platform that helps you to create an online store, add products, accept payments, and ship orders.

Q3:What are the Pros and Cons of Linktree vs. Shopify?

A3: The pros of Linktree include its free cost, ease of use, and simple design. The cons of Linktree include a lack of customization options, limited integrations, and limited analytics. The pros of Shopify include its customization options, integrations, and analytics. The cons of Shopify include its cost, complexity, and the need for user support.

Updated on 5 February, 2023